Outbound Prospecting
Outbound prospecting is proactively reaching out to potential customers who have not contacted you yet, using channels such as email, LinkedIn or phone, based on a defined target list.
Why it matters
Outbound lets a company choose its market instead of waiting for inbound demand. Done with precision and relevance, it creates predictable pipeline.
Example
Researching 300 ICP-fit accounts and sending personalized messages to their heads of sales.