B2B Appointment Setting
B2B appointment setting is the process of reaching target prospects, qualifying their interest and booking meetings for a sales team. It usually combines prospecting, outreach, reply handling and calendar booking.
Why it matters
It lets closers spend their time in sales conversations instead of prospecting, which is often the biggest constraint on growth for founders and small sales teams.
Example
An outbound campaign that books qualified discovery calls directly into an account executive's calendar.